New Ident for ITV from LastCoast
ITV commissions new TV idents on a regular basis, and the team of artists and volunteers at LeftCoast were selected to provide the stunning visuals for an ITV ident to air in May 2020. Their idea required a rigid temporary structure to use as a canvas for the creation of the ITV logo by cleverly masking off the logo area and creating the outline with paint thrown at the surface.
Our events team took a selection of our Prolyte truss to London and created the surface quickly and efficiently using their years of experience in bespoke structures. Canvas was stretched over the structure for the filming to take place.